Hugaloo, a soft lilac owl-shaped friend, sitting on a bedside table in a child's room. Its small round window shows Grandma.

Close to family. Far from the internet.

Hugaloo is a little friend that brings your child the voices, stories and photos of the people who love them. Nothing else gets in.

Coming soon. No spam, unsubscribe any time.

Concept image

Five little things it does

Voice messages from family. They answer back.
Pictures from family, and from their own camera.
Grandma reads the bedtime story, from anywhere.
They ask why. A family grown-up answers.
A goodnight story, then a soft nightlight.

Kids want Grandma. Not the whole internet.

A tablet lets everything in.
Hugaloo only lets family in.

How it works

Family record on their phones.
Hugaloo glows. Something is waiting.
Your child listens, then answers.

A child in pyjamas sitting on a bed, holding Hugaloo in both hands and smiling at it

Three buttons. That's all.

Hugaloo with its three buttons marked: left ear, right ear and beak

1Left earGo back
2Right earNext
3BeakPress to open. Hold to talk.

Our four promises

Only real people
Never any AI or robot voice.
Nothing plays on its own
A soft glow says something is waiting. Your child chooses when.
No apps, feeds or browser on Hugaloo
One photo, face or book cover at a time.
No hidden tracking
No GPS. The microphone only works while your child holds the beak.

What comes with it

Concept image
Hugaloo, a kids' camera, and a charging pad for both
A free family app

More friends coming later

Why I'm making this

I'm Bruna, a mom in Ottawa. I wanted my kids to feel close to the people who love them without handing them a screen full of everything else. I couldn't find it, so I'm building it.

Bruna

Be a founding family

Good questions

Is Hugaloo a real product yet?

Not yet. We are designing it now, and the pictures on this page are concept images, not photos of a finished product. Joining the list tells us families want it.

Does it use Wi-Fi?

Yes, only to bring in what your family sends through the family app. There is no browser, no app store and no way to go online from Hugaloo. The camera has no Wi-Fi at all.

What ages is it for?

About 4 to 10.

Who can send things to my child?

Only the people you add to your child's family tree in the family app.

How much will it cost?

The price is not set yet. People on the list will hear first.